Take Action

Education, awareness and global action to end the ivory trade

Elephants have roamed the wild for 15 million years, but today this iconic species face the biggest threats to its’ survival, due to poaching and human-wildlife conflict.

In some African countries, elephants have already been driven to extinction and if left unchecked, we could lose 50% of the remaining elephants in Africa within the next 10 years!

The very existence of elephants across Africa is fundamental in sustaining ecosystems and saving other species from extinction. Saving elephants also means saving lives, preventing poverty and sustaining livelihoods. With communities across Africa depending heavily on elephants for an income through tourism. We will all suffer if we lose elephants. It is down to us to protect them, now and for the future.


History & about

As a field organisation, we’ve seen the terrible impact of the illegal ivory trade. Recognising the need for greater global awareness of the illegal trade in ivory, which has claimed the lives of up to 35,000 elephants annually, we launched our iworry campaign in 2012. The campaign calls for a ban on all ivory sales.

The campaign is based on the premise that everyone has a stake in conserving elephants and that we must come together if we are to successfully educate and inform people as to the existence of the illegal ivory trade and the devastating toll it is having on elephant populations. We call on governments from around the world to take proactive steps to tackle this illicit trade and save elephants. Since launching the campaign, we have seen a number of significant steps taken by national and state governments, driven by calls from the public for greater protection for elephants and an end to the ivory trade. Make your own commitment and join the thousands of others that have signed the pledge, to never buy ivory and call upon governments to ban ivory sales.


The Future

The loss of elephants in the wild, an iconic, intelligent and social species, would not only make the world a lesser place, it would have serious environmental and economic repercussions. Protecting our wildlife and wild places is as much about preserving their way of life as it is our own.


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African elephant is listed as ‘threatened’ due to hunting and poaching.

An estimated 1.2 million elephants roam across Africa.

Less than 600,000 elephants remain in Africa.

  • CITES ban the international commercial trade in African elephant ivory by placing species on Appendix I as most-endangered species.
  • Kenyan officials burn 12 tons worth of stockpiled ivory.
  • Zambia burns 9.5 tons of seized ivory.
  • The UAE burns 12 tons of confiscated ivory.

CITES approves a one-off sale of 49.4 metric tons of stockpiled ivory from Botswana, Namibia, and Zimbabwe to Japan.

CITES approves another one-off sale of 102 metric tons of ivory from Botswana, Namibia, South Africa and Zimbabwe to China and Japan.

  • Research published in 2014 indicates that 100,000 elephants were killed for their tusks between 2010 and 2012, equivalent to one elephant every 15 minutes.
  • 30,000 elephants poached in Africa: CITES recognises that elephant poaching has reached ‘unsustainable’ levels.
  • Gabon burns nearly 5 tons of ivory.
  • Research study led by Colorado State University, in partnership with STE and KWS, reveals that 100,000 elephants killed for their ivory between 2010 and 2012, equating to 'one elephant killed every 15 minutes'.
  • The US government destroys nearly 6 tons of confiscated ivory.
  • Philippines burns 5 tons of illegal ivory.
  • African savanna elephant populations decline by 30% in seven years, equal to a loss of 144,000 elephants since 2007.
  • Hong Kong vows to destroy 26 tons of confiscated ivory by the end of 2016 and begins with crushing 1 ton.
  • France becomes first European country to destroy ivory stockpile as 3 tons is publicly crushed.
  • The US Government reinstates a US ban on commercial African elephant ivory imports.
  • New Jersey and New York make history as the first US states to pass ivory trade restrictions.

  • China imposes a one-year ban on ivory carving imports.
  • USA States of California, Vermont, Illinois, Massachusetts, Hawaii, Florida, Oklahoma, Virginia, Maryland, Washington State, Iowa, and Connecticut introduce proposals to ban the sale of ivory and rhino horn.
  •  Singapore seizes biggest ivory shipment in a decade of 3.7 tons bound for Vietnam.
  • Kenyan officials burn 105 tons of ivory in Nairobi National Park in the world’s largest ivory stockpile destruction.
  • Singapore destroys 8 tons of ivory confiscated over just two years. Over 2,700 tusks were destroyed, representing 5,400 elephants slaughtered for the illegal ivory trade.
  • A record number of global ivory seizures are reported throughout the year, with almost 40 tons of illegal ivory seized, nearly three times greater than the amount seized in 2007.
  • China pledges to close all ivory markets by end of 2017, though Hong Kong indicates it will take until 2021 to phase out its own ivory trade.
  • An estimated 415,000 elephants remain across Africa (Great Elephant Census).
  • CITES reports that elephant poaching in Africa has declined for the 5th year in a row, but global illegal ivory trade transactions remain as high as in the previous six years.
  • 2 tons of confiscated ivory is publicly crushed in New York’s Central Park.
  • Named as the biggest legal exporter of ivory in the world, the UK holds a public consultation on a proposed ivory ban and receives more than 70,000 responses, with 88% of respondents in favour of ending UK ivory trade.
  • China’s ban on ivory trade comes into effect Australia holds its first ivory crush in Melbourne, with ivory donated by citizens to be publicly destroyed.
  • Authorities in Singapore seize 3.5 tons of raw ivory bound for Vietnam.
  • UK Government confirms plans to introduce a comprehensive ban on domestic ivory trade in 2019, through implementation of the Ivory Act (December 2018).
  • Taiwan pledges to revise its laws to bring in a ban making it illegal to sell or purchase ivory within its borders by 2021.

Take Action

Celebrity Quotes

“"We have a responsibility to look after them because, unfortunately, some of our same race, the human race, have decided to try to take something from them, so we have a job to do and that’s to try and make that wrong right. I just hope that it stops and I hope that people realise that it is cruel and that it is not fashionable to buy ivory."”

Joss Stone

Joss Stone photo

“"Poaching is devastating the species who have human-like emotions, they’re warm and playful and they are in desperate need for our help. Please take action and sign the iworry petition today."”

Maria Menunos

Maria Menunos photo

“"Many of the elephants at the Sheldrick Wildlife Trust's Nursery in Nairobi have been orphaned by poachers having witnessed the killing of their mother for her ivory. Thanks to the Nursery they have a second chance. They are a living reminder of the terrible toll poaching is taking on elephants, with an elephant killed every 15 minutes for its ivory. We have a responsibility to protect these magnificent creatures and must stand together to fight for their survival."”

Yao Ming

Yao Ming photo

“"Our hearts bleed in the knowledge that if we continue living as we are, elephants will no longer exist in the wild ten short years from today. These magnificent creatures experience the same emotional complexity as humans and their young suffer overwhelming and prolonged grief after witnessing a parent killed for ivory. The IS Foundation stands alongside the Sheldrick Wildlife Trust in support of their iworry campaign to stop the senseless killing of these majestic animals."”

Ian Somerhalder

Ian Somerhalder photo

“"Every time I hear of an elephant being slaughtered for their tusks, I think of my son. And how it would feel for him if I was brutally and sadistically murdered in front of him. And how would I feel knowing my last breaths were taken watching fear and despair on his face? Would I yell at him to run? I would fight, plead, beg, run, protect my son…and I would hope against hope that someone somewhere out there was fighting to make sure this didn’t happen to others like me. ”

Alisen Down

Alisen Down photo

“"Elephants are facing the very real threat of extinction in the wild to feed an obsession with ivory. If we want our children to live in a world where elephants still roam free then we have to act now. Elephants deserve a place in Africa's future and it is everyone’s responsibility to ensure their survival is supported."”

Levison Wood

Levison Wood photo

“"Support this campaign and you save the elephant from cruel acts of humanity and consequently, early extinction. What more is there to think about?"”

Katy Ashworth

Katy Ashworth photo

“"We can either become known as the generation who allowed the majestic elephants to vanish from our midst, or as the ones who said, "Not on our watch!" And stood up to fight for this intelligent, sensitive and beautiful species whose well-being is synonymous with our own, on so many levels. Without the elephant, the tourist trade would vanish and poverty would reach new lows. Lets stop this vicious cycle by supporting the Sheldrick Wildlife Trust, an amazing organization that understands all the complexities of this issue, covers all the bases and does it all with passion and boundless LOVE."”

Christie Brinkley

Christie Brinkley photo

“"Stop killing elephants. Save these magnificent creatures now."”

Kathryn Bigelow

Kathryn Bigelow photo

“"To think that elephants may be extinct in the wild due to the illegal ivory trade is beyond heartbreaking. Such a magnificent animal carved up to make trinkets and medicine proven to have no benefits at all is an absolute travesty. We can give elephants a voice by standing together and signing the iworry petition. Say NO to the ivory trade, and help save one of the planets most magnificent species."”

Tina Arena

Tina Arena photo

“ "Elephants are powerful yet gentle, sophisticated and intelligent, so loved by so many and yet still needlessly destroyed . To imagine a day without these creatures roaming free on earth is to admit defeat in our attempts to preserve our planets beauty. It simply cannot and must not happen . Please join us to ensure theirs and our future."”

Chris Packham

Chris Packham photo

“"Let's work together to save Africa's elephants."”

First Lady Margaret Kenyatta

First Lady Margaret Kenyatta photo

“"Elephants are the most majestic species out there. And I just love seeing them marching carefree through the African savanna. People should feel the responsibility to come together and help these creatures to prosper not suffer. Seeing a 3-month-old baby elephant injured by a snare is simply an embarrassment to the entire human society. I feel extremely grateful to the Sheldrick Wildlife Trust for all the monumental work they do every day to protect Africa’s elephants."”

Veronica Varekova

Veronica Varekova photo

“"Elephant poaching is one of the most greedy, barbaric practices I’ve ever seen, and also the most traumatizing for these soulful creatures who mourn the passing of each and every family member they see slaughtered. If we don’t find a resolution to this crisis, within 10 years it will be too late. The time to act is now and we all must band together to create a successful outcome and save these majestic beauties."”

Shannon Elizabeth

Shannon Elizabeth photo

Please donate

Your support can help us protect elephants and campaign for their future