Unveiling our new logo

Published on the 1st of February, 2019

Honouring elephants and the Sheldrick family

“Dame Daphne Sheldrick, my mother and the founder of The David Sheldrick Wildlife Trust, expressed a wish that we be known as the Sheldrick Wildlife Trust after she passed, so that her memory could continue to burn bright through our conservation work undertaken each and every day far into the future, by the organisation that she founded and which formed such an important and integral part of her last 40 years.

We have been carefully working towards honouring that wish, with myself, colleagues and numerous creative agencies assisting us (pro-bono) in realising a design not just worthy of David and Daphne’s life’s work, but one that reflects who we are and what we stand for today.

So as we begin this New Year, I am delighted to introduce our new logo in its animated form and in so doing, honor my mother and father’s memory - a design that reflects the embodiment of family.”
- Angela Sheldrick

Honouring elephants and the Sheldrick family

Dame Daphne Sheldrick, the founder of The David Sheldrick Wildlife Trust, expressed the wish that we be known as the Sheldrick Wildlife Trust. We are proud to make this change with the introduction of our new logo, with the Sheldrick Wildlife Trust name now acting as a tribute to both David and Daphne Sheldrick, and their lifetime of work as guardians of Kenya’s wild animals and lands. It also reflects the leadership torch being passed to their daughter, Angela Sheldrick, and the direct involvement of a number of other Sheldrick family members in our work.

When Daphne founded the Trust in 1977, her intention was to pursue David’s conservation vision, and to further their shared work in the rescue and rehabilitation of wild animals - to give life back to orphaned animals, and to witness them return to the wild. The dream was for those orphans to go on to create new life of their own - through the creation of their own families, and in the case of elephants, in the critical role they play in shaping the Tsavo ecosystem for other species. We already know of 30 babies, mothered by orphans saved and raised by the Trust, born into a wild life. This is an achievement unique to the Trust and testament to the dedication and hard work of the family - our staff, supporters, donors and every animal we seek to help.

What our logo represents

The essence of our new logo is a heroic symbol of our success, with a wild-born calf following its’ wild-living orphan mother. While also reflecting our mission to protect wild elephant families and all wild species.

The mother and calf symbolises family: the importance of family in elephant society; the Sheldrick family and its passion for wildlife; the family of all those who work at the Sheldrick Wildlife Trust, our supporter family and, critically, the animals we care for. They also signify the matriarchal nature, not only of elephant society, but of the SWT, with leadership of the family passing from one generation to the next.

The mother and calf depict the sum total of every rescue, every night spent by Keepers in the stockades, every walk with orphans in the bush, every aerial surveillance flight keeping Tsavo’s wildlife safe, every veterinary intervention saving lives so that this cycle may continue, every canine and de-snaring patrol - so pivotal in protection for the future, every electric and beehive fence erected, every borehole drilled, every acre of land protected, every community consultation, every tree planted. It’s our vision, each and every day, of who we are and what we can achieve at our very best when we stand together.

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