A program featuring the Trust's work will be aired on 60 Minutes in the United States of America on the 21st of December. 60 Minutes returned to Kenya to film an updated feature on the work of The David Sheldrick Wildlife Trust, their previous story proved extremely popular in the States and first aired 3 years ago.
60 Minutes is one of the oldest and most respected television news journals in the world. It is broadcast each week on the CBS Television Network in the United States and is syndicated to over one hundred other Countries worldwide. On average, 20 million viewers watch the programme in the U.S. alone. Aside from the general viewing public, the programme is "appointment viewing" for opinion-makers, philanthropists and politicians.