IMAX Melbourne take a creative approach to Born to be Wild film

We wanted to share with everyone the fabulous mural that is on display at the IMAX Melbourne Theatre, Australia

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We wanted to share with everyone the fabulous mural that is on display at the IMAX Melbourne Theatre, Australia. Created by their team to promote Born to be Wild 3D, audience members have been invited to make a donation and sign the mural. They were thinking of painting over it, however their belief in the importance of the film and its wildlife conservation message, as well as our getting in touch with them, has resulted in their decision to keep it up until the end of July.  Not only will that allow so many more people to enjoy it and add their signatures, it will also mean more donations towards the work of the David Sheldrick Wildlife Trust and the OFI.

So from all of us at the DSWT, a very big thank you to Richard Morrison of IMAX Melbourne and his team for not only creating the mural in the first place, but choosing to keep it in place for another few months. Not forgetting our appreciation to those who have donated and signed the mural.